The new VanMoof offers €1000 discount to customers whose bikes were not delivered by old company
Gesture gets pre-bankruptcy customers riding
The new VanMoof has launched a global initiative to help riders who ordered a bike before the bankruptcy and never received it. The company offers a €1000 / $1000 / £850 discount code off a VanMoof S5, A5 or future product to riders affected by this issue.
Due to the old VanMoof's bankruptcy, many bike orders were never delivered to customers. The new VanMoof – bought by McLaren Applied in September 2023 – does not have access to the money riders paid for these bikes and isn’t legally required to solve this issue. However, the newly-owned VanMoof is focused on supporting this group of riders as much as possible.
Eliott Wertheimer, VanMoof's Co-CEO, elaborates: "Since day one, we made it our mission to get riders back on the road. For our existing riders, that meant building a network of service partners and supplying them with spare parts. While this effort is ongoing, we also want to help those who were let down by the old company and get them riding."
VanMoof’s gesture does not replace the existing claims process: affected customers still have the opportunity to receive compensation through their claims process with the bankruptcy trustees – and are encouraged to do so. Pre-bankruptcy customers may be eligible for the €1000 discount if they couldn't claim back their money from their bank or payment provider and meet the requirements.
"From conversations we've had with our community, we hear how frustrating the situation has been for customers who didn’t receive the bikes they ordered from the old VanMoof." Wertheimer continues, "While we’re aware that our gesture does not constitute a full resolution on its own, we hope it makes a difference."
Getting riders back on the road
This initiative is one of the many VanMoof is doing to support its riders both in the short term, and well into the future. VanMoof has built and trained a network of over 120 service partners across Europe and the UK; kickstarted its supply chain for spare parts; built on its software architecture; improved quality checks and safety standards; and refined the VanMoof S5 & A5 before restarting sales. The brand is currently developing new e-mobility products, set to be launched in 2025. You can read more about the newly-owned VanMoof here.
How to apply for a discount code
VanMoof customers affected by this issue can apply for a discount code here. All applications will be assessed and everyone will receive a response before the end of the year. The discount codes will be valid until 31 December, 2027 and are tied to the email addresses of those who made the original purchase.
